Director / Writer / Actor

Prakash Vaidyanathan

Drama, children and food. Advertising films that put a real performance on screen and make thirty seconds count.

Frame from Lifebuoy Cannes Film
Frame from Kissan Sauce
Frame from Euler Motors

Advertising

23 films

Family gathered in a doorway, Biba · Mother's Day 01
01 Biba · Mother's DayDrama
Mother and daughter at breakfast, Kissan · Jam 02
02 Kissan · JamFood
Two children at a table with Kissan ketchup, Kissan · Sauce 03
03 Kissan · SauceFood
Reception desk in a period office, JK Cement Wallmaxx · Bunty 04
04 JK Cement Wallmaxx · BuntyDrama
Hand arranging flowers in a vase, JK Cement Wallmaxx · Phooldaan 05
05 JK Cement Wallmaxx · PhooldaanDrama
Sunglasses resting on a table, JK Cement Wallmaxx · Nailcutter Ji 06
06 JK Cement Wallmaxx · Nailcutter JiDrama
A hand reaching for a wall switch, JK Cement Wallmaxx · Lovely 07
07 JK Cement Wallmaxx · LovelyDrama
Boy in sunglasses holding a lollipop, Hamleys 08
08 HamleysChildren
Electric auto rickshaw on a painted street, Euler Motors 09
09 Euler MotorsDrama
Man lying down, speaking on the phone, Metropolis · Fever Fighter 10
10 Metropolis · Fever FighterDrama
Woman with a teacup on a sofa, Duroflex · Energise II 11
11 Duroflex · Energise IIDrama
Woman in a living room, mid thought, Metropolis · Paediatric 12
12 Metropolis · PaediatricChildren
Woman in a crowd amid smoke, Lifebuoy · Germ Nashini 13
13 Lifebuoy · Germ NashiniChildren
Man in a green shirt mid performance, M-Seal · Super Phataphat 14
14 M-Seal · Super PhataphatDrama
Schoolchildren washing hands with Lifebuoy soap, Lifebuoy · Lifesaver 15
15 Lifebuoy · LifesaverChildren
Child wearing a tiger mask, Mystic Mother 16
16 Mystic MotherChildren
Durga idol during the puja, Lifebuoy · Cannes Film 17
17 Lifebuoy · Cannes FilmChildren
Man walking, seen through a viewfinder frame, Skybags 18
18 SkybagsDrama
Woman in a classroom holding a handwritten sign, Adapt 19
19 AdaptChildren
City skyline under haze, Sanctum Wealth 20
20 Sanctum WealthDrama
Passengers boarding a bus in Kerala, Thiranottam 21
21 ThiranottamDrama
Man speaking in a book lined study, 40 Today 22
22 40 TodayDrama
The chef at the table, BookMyChef 23
23 BookMyChefFood

Features

Malayalam cinema, and the role on each

Poster for Oru Durooha Saahacharyathil
2026 Oru Durooha Saahacharyathil Actor
Poster for Kuttavum Shikshayum
2022 Kuttavum Shikshayum Associate producer
Poster for Pada
2022 Pada Post production supervisor
Poster for Kanakam Kaamini Kalaham
2021 Kanakam Kaamini Kalaham Post production supervisor
Poster for Kammatti Paadam
2016 Kammatti Paadam Assistant director

Drama

Casting takes time, and the actors come in for workshops before the shoot, so the performance is already found by the time everyone reaches set. A marketeer or creative director arrives with a character in their head, and the job is to put that exact person on screen.

Children

A child gives you something real the moment they forget the camera is there. Getting them to that point is the job: a calm set, patience, and knowing how to talk to a young actor so they stay in the game and the performance stays theirs.

Food

Food on screen is almost always an act between two people. Somebody cooks it, somebody hands it over, somebody eats it in front of you, and the brand lives inside that exchange.

Clients

Selected

Unilever Procter & Gamble Walt Disney JK Cement Pidilite

Recognition

Germ Nashini for Lifebuoy. A sanitiser built as a blessing hand, placed in Durga Puja pandals at the moment bhog is served.

2019 Two Silvers, Spikes Asia Festival of Creativity
2020 Silver, APAC Effie Awards

Contact

hello@nooneblink.com

For commissions, scripts and availability.

© 2026 Prakash Vaidyanathan Director / Writer / Actor Back to top ↑
Prakash Vaidyanathan on set

About

A decade of getting truthful performances out of people, on an advertising schedule.

Prakash Vaidyanathan came up through advertising the long way round. Post production assistant, then camera assistant, then in-house assistant director, then freelance first AD. Directing came after that, producing after that. He has done most of the jobs on a set before directing one.

He was based in Mumbai throughout, running advertising, Bollywood and Malayalam features in parallel, and moved to Kochi in 2024 to concentrate on Malayalam cinema. The work runs from broad character comedy to straight emotional drama, with a particular hold on children and food. He writes long form as well, features and series, and he acts.

  • Specialisms Drama, children, food
  • Directs Advertising films, branded content, documentary
  • Writes Features and long form series
  • Acts Feature films